Effective from: 15/07/2025
At Shades of Brown, we value not just your beauty, but your privacy. When you interact with us—whether by browsing our website, shopping for your favorite shades, or connecting with us on social media—you entrust us with your information. This Privacy Policy explains how we collect, use, share, and protect your personal data, and what rights you have regarding it.
By visiting our website or purchasing from us, you agree to the terms mentioned in this policy.
1. Information We Collect
When you shop with us or visit our website, we may collect certain types of personal information. This includes details you directly provide, such as your name, contact number, email address, shipping address, and payment details when you place an order. We may also store your preferences, product reviews, messages, or survey responses that you voluntarily submit.
In addition to what you share, we automatically gather technical data to improve your experience. This may include your IP address, device type, browser, location, the pages you visit, and how long you spend on the website. We may use cookies and similar tracking tools to help us remember your preferences or show you relevant content, only after you consent.
2. How We Use Your Information
The data you provide helps us serve you better. Primarily, we use it to fulfill and deliver your orders, send order updates, and respond to any questions or concerns you raise. If you choose to opt-in, we also use your data to send promotional emails, offers, and updates about new launches or personalized beauty recommendations.
We may also use data to understand how our website is being used, which pages are performing best, and how we can improve the user journey. This analysis is always done in a way that protects your identity. Rest assured we do not sell your data to any third parties—your trust means everything to us.
3. Sharing Your Information
While we handle most of your data internally, we do share some necessary information with third-party partners who help us operate smoothly. These include payment gateways for secure transactions, courier services for deliveries, email and SMS platforms for communication (if opted in), and analytics tools like Google Analytics for insights into user behavior.
Each of these partners only accesses the data they need to perform their service and are bound by legal contracts to handle it securely. We ensure your data is never misused, leaked, or sold.
4. Cookies & Tracking Technologies
Cookies are small data files stored on your browser that help our website remember who you are. We use cookies to keep you logged in, remember what’s in your cart, and understand how people use our website. Some cookies are essential for the site to function, while others are used for analytics or personalized marketing (only with your permission).
You can always control your cookie settings through your browser or decline non-essential cookies when prompted on our site.
5. Data Storage & Protection
Your data is stored securely in encrypted systems with limited access. We implement safety protocols such as SSL encryption and two-factor authentication wherever possible. Only authorized staff members can access personal data, and only when required for order or customer support purposes.
We retain your data only as long as necessary—for example, to complete your order or comply with legal obligations. Once it’s no longer needed, it is either anonymized or securely deleted.
6. Your Rights
You have full rights over your personal data. This means you can request to access, correct, or delete the information we have stored. You may also choose to withdraw consent for marketing messages at any time or opt out of analytics and cookies.
If you ever feel that your data is being mishandled, you also have the right to file a complaint with a data protection authority, based on your local jurisdiction. For any such requests, you can write to us at shadesofbrown0310@gmail.com and we’ll respond promptly.
7. Communication Preferences
When you opt in to receive updates from us, we may reach out to you via email, SMS, or WhatsApp. These communications may include order-related updates, product recommendations, new launch announcements, or exclusive promotions. If at any point you no longer wish to receive them, you can unsubscribe by clicking the link in our emails or replying “STOP” to SMS or WhatsApp messages.
We respect your preferences and will update them immediately without hassle.
8. Children’s Privacy
Our services are intended for individuals who are 13 years or older. We do not knowingly collect or store information from children. If you believe we may have unintentionally collected data from someone under 13, please contact us and we’ll remove it immediately.
9. Links to Other Sites
Sometimes we may link to other websites or social media platforms. These websites operate independently from us, and their privacy practices may differ. We encourage you to read their privacy policies before interacting with those websites or sharing any personal information there.
We are not responsible for the content, safety, or privacy measures of those external sites.
10. Updates to This Policy
As our brand grows and technology evolves, we may update this policy from time to time. Whenever we do, we’ll revise the “Effective Date” at the top of this page. Any significant changes will be clearly communicated on our website or via email.
We encourage you to review this policy occasionally to stay informed about how your data is handled.
11. Contact Us
If you have any questions, feedback, or concerns regarding your personal data or our privacy practices, please contact us at:
📧 Email: shadesofbrown0310@gmail.com
📍 Address: Shades of Brown, 303, Krishna Empire, Durga Nagar, Kalyan-Murbad Road, Varap, Kalyan, Thane, India – 421103
We are committed to transparency, and your privacy is as important to us as your right to feel seen and celebrated.
