Shades of Brown came into existence with a singular, powerful belief that beauty should reflect, not erase, our identities. In a world that has long catered to extremes, we stand unapologetically in the middle representing the nuanced, rich spectrum of Indian skin tones that have often been overlooked or simplified.
We are a consciously crafted beauty brand rooted in cultural integrity, created for those who have grown tired of adjusting, compromising, or blending in. Every product is thoughtfully formulated to honour undertones that are warm, deep, and uniquely brown not as an afterthought, but as the foundation.
Our lipsticks are more than cosmetics they are vessels of self-expression and affirmation. Vegan, cruelty-free, and created with care, they are designed to empower you to wear your truth boldly, beautifully, and without dilution.
At Shades of Brown, we recognize that beauty is not uniform and neither is skin. From dual-toned lips to the natural shift in colour between the forehead, cheeks, and jawline, we embrace these differences as markers of authenticity, not flaws. Our shades are developed keeping in mind this rich diversity so your makeup feels like an extension of your skin, not a mask over it.
This isn’t just a brand; it’s a reclamation. A movement towards visibility, toward redefining beauty narratives, and towards embracing the unfiltered brilliance of brown skin in all its shades.
Welcome to Shades of Brown where your colour is not just included, it’s celebrated.
